Wrap up the 5 best gifts product management can give your cross-functional team this holiday season.

Uncover the crucial differences between a marketing plan and a marketing strategy. Learn how to build both to succeed in B2B marketing.

With all the virtual ink spilled on "running effective meetings," why are product teams still spending too much time in too many meetings...

I recently exchanged emails with a newly-promoted Market Strategist about how to Innovate on Purpose. The discussion had to do with...

Marc Benioff, CEO of Salesforce, caused quite a dustup when he justified layoffs by saying Salesforce was facing productivity issues,...

Service failures don't have to lose you customers, but this week I lay out in painful detail a relationship-killing service failure.

When I first presented on the topic of battling Black Swans, a member of the audience asked, "if Black Swans are unknowable beforehand,...

The Black Swan has landed. Nobody expected it, but your customers are pushing aside business-as-usual activities to deal with it. They're...

Third in the Black Swan Series: Black Swans are, by definition, unimaginable before they occur. They impact your business in complex,...

Second in the Black Swan Series: Imagine – tomorrow you wake up and there’s no internet. None. No Zoom, no Slack, no Outlook. What do you...

If innovation that fails to scale is “the proliferation of a thousand tiny flowers that don’t grow bigger over time,” how can you break...

Moving from Innovation to Scale has confounded tech businesses forever. Why do we fail to scale?

Aligning to innovate post re-org is often the responsibility of the Market Strategist: here are some tips to do it well.

I’m always looking for tech product innovation that goes beyond the product. Today, I found a good example: the GrandPad. I ran across...

Have you ever used a fact to justify an innovation project? Market insights SHOULD be a product team's foundation for any innovation...

I hear it all the time. "We spend a lot of resources on win/loss analysis, but it isn't doing any good!" There are dozens of reasons why...

Innovation is everywhere, if you're looking for it, and it can inspire your own.

Diane Pierson of Innovate on Purpose to be Strategy Track Host at Subscription Show 2022 in New York City November 9-10.

Competitors, technology and customer priorities are always changing, so you're never done gathering market knowledge. The real question...

Introducing the role of Market Strategist.