Every product marketing manager faces the "right now" product launch at some point. You know - when the super-excited product manager...

Many of the most common frustrations with B2B product launches are not, in fact, launch problems. That said, you'll need to fix them -...

A student recently asked me a great question: "What's the most important information to get customers' attention with a product launch...

Product launches are full of surprises, but you can avoid the nasty ones if you take the advice in my latest podcast for Pragmatic...