Congratulations! You did it right this year - you clearly defined what success looks like, so the team knows what to strive for. You...

Most tech companies want to build new things. But how can you ensure what you're building is innovation a market will buy? #1: Adopt an...

Minted mints a new fan by handling a service failure well. What can B2B tech businesses learn from it?

When I first presented on the topic of battling Black Swans, a member of the audience asked, "if Black Swans are unknowable beforehand,...

The Black Swan has landed. Nobody expected it, but your customers are pushing aside business-as-usual activities to deal with it. They're...

Third in the Black Swan Series: Black Swans are, by definition, unimaginable before they occur. They impact your business in complex,...

In early November, I gave a keynote address at Subscription Show 2022. It was a great conference, and the topic fascinated me so much it...

Moving from Innovation to Scale has confounded tech businesses forever. Why do we fail to scale?

Aligning to innovate post re-org is often the responsibility of the Market Strategist: here are some tips to do it well.

Have you ever used a fact to justify an innovation project? Market insights SHOULD be a product team's foundation for any innovation...

I hear it all the time. "We spend a lot of resources on win/loss analysis, but it isn't doing any good!" There are dozens of reasons why...

Diane Pierson of Innovate on Purpose to be Strategy Track Host at Subscription Show 2022 in New York City November 9-10.

Why do we accept that adding last-minute features to a product release increases costs and creates delays, yet pile work on the marketing...

23 and Me’s Anne Wojcicki, Tesla’s Elon Musk and Netflix founder Reed Hastings – all thought of as not just innovators, but singular in...

Introducing the role of Market Strategist.

How can you do effective market research when you don't know what you're looking for? Find out now.

Author P.C. Cast said,“in chaos lies opportunity.” I disagree. When you’re looking for opportunities, you need to focus; to create order...

Some people think innovation just happens. It's a thunderbolt, a brainwave. Almost...magic. Certainly not something you can go looking...

Alignment on what innovation means is the key to successful product and go-to-market strategy.

Innovation gets easier - and achieves more - when you do it on purpose.