Those chirpy, intrusive customer service chatbots drive us crazy. But is that the fault of the bot? Largely not. Here's why:

There are several self-inflicted roadblocks to purposeful innovation, and a big one is lack of clear ownership of the activities to...

I got a great question in class a few weeks ago: "How can I innovate if my boss doesn't let me? My leadership says they want me to...

Most tech companies want to build new things. But how can you ensure what you're building is innovation a market will buy? #1: Adopt an...

A student recently asked me a great question: "What's the most important information to get customers' attention with a product launch...

Marc Benioff, CEO of Salesforce, caused quite a dustup when he justified layoffs by saying Salesforce was facing productivity issues,...

GrandPad: the Blueprint of Innovation on Purpose If you read my blog on the GrandPad, you remember what a terrific example it is of using...

When I first presented on the topic of battling Black Swans, a member of the audience asked, "if Black Swans are unknowable beforehand,...

In early November, I gave a keynote address at Subscription Show 2022. It was a great conference, and the topic fascinated me so much it...

If innovation that fails to scale is “the proliferation of a thousand tiny flowers that don’t grow bigger over time,” how can you break...

Moving from Innovation to Scale has confounded tech businesses forever. Why do we fail to scale?

Aligning to innovate post re-org is often the responsibility of the Market Strategist: here are some tips to do it well.

Have you ever used a fact to justify an innovation project? Market insights SHOULD be a product team's foundation for any innovation...

Innovation is everywhere, if you're looking for it, and it can inspire your own.

Diane Pierson of Innovate on Purpose to be Strategy Track Host at Subscription Show 2022 in New York City November 9-10.

Competitors, technology and customer priorities are always changing, so you're never done gathering market knowledge. The real question...

23 and Me’s Anne Wojcicki, Tesla’s Elon Musk and Netflix founder Reed Hastings – all thought of as not just innovators, but singular in...

A few years ago, I was wandering around the internet and came across this quote from Herbert Simon, “although the future is not...

Align your teams on market-driven innovation using the Market Strategist's Listening Map.

How can you do effective market research when you don't know what you're looking for? Find out now.