One of the biggest challenges I hear from product managers and marketers is, “I can’t get anyone to talk to me!” How do you get busy...

Product launches are full of surprises, but you can avoid the nasty ones if you take the advice in my latest podcast for Pragmatic...

Wouldn't it be great to know when your market will buy your product for the first time? If you did, you could focus your targeting...

ChatGPT is great, and will get better fast. But it won't eliminate the need for product marketers. Here's my last in a series of examples...

Product marketers are worried that ChatGPT will take over their jobs. In this series of observations, I assure you that it won't, if...

ChatGPT Creates Readable Copy. But Is it Effective Marketing? Last week I asked ChatGPT to write marketing copy for my product: Del Monte...

ChatGPT has marketers worried about their jobs. Should it? Yes indeed, but not for the reasons they think. Let's explore the existential...

Marc Benioff, CEO of Salesforce, caused quite a dustup when he justified layoffs by saying Salesforce was facing productivity issues,...

GrandPad: the Blueprint of Innovation on Purpose If you read my blog on the GrandPad, you remember what a terrific example it is of using...

Service failures don't have to lose you customers, but this week I lay out in painful detail a relationship-killing service failure.

Minted mints a new fan by handling a service failure well. What can B2B tech businesses learn from it?

When I first presented on the topic of battling Black Swans, a member of the audience asked, "if Black Swans are unknowable beforehand,...

The Black Swan has landed. Nobody expected it, but your customers are pushing aside business-as-usual activities to deal with it. They're...

Third in the Black Swan Series: Black Swans are, by definition, unimaginable before they occur. They impact your business in complex,...

Second in the Black Swan Series: Imagine – tomorrow you wake up and there’s no internet. None. No Zoom, no Slack, no Outlook. What do you...

In early November, I gave a keynote address at Subscription Show 2022. It was a great conference, and the topic fascinated me so much it...

If innovation that fails to scale is “the proliferation of a thousand tiny flowers that don’t grow bigger over time,” how can you break...

Moving from Innovation to Scale has confounded tech businesses forever. Why do we fail to scale?

Aligning to innovate post re-org is often the responsibility of the Market Strategist: here are some tips to do it well.

I’m always looking for tech product innovation that goes beyond the product. Today, I found a good example: the GrandPad. I ran across...